Strategic Framing & Product Development

Key Objectives

The project was driven by a strong yet unstructured vision. The goal was to bring that vision to life: transforming a personal ambition into a tangible, structured brand ready to go to market.

Key objectives included:

• Aligning the founder’s vision with a clear positioning

• Structuring a distinctive product range

• Defining a pricing strategy aligned with perceived value

• Selecting the right materials and suppliers

• Preparing key pre-launch assets (product sheets, moodboards, planning tools)

Project Approach

The approach served as a bridge between initial intuition and operational execution. The goal wasn’t just to plan but to support the brand’s evolution while preserving its creative momentum.

Each step helped transform a creative vision into an actionable framework without losing the flexibility needed for a brand still in the making.

The mission followed four main phases:

• Diagnosis & Framing: understanding needs, clarifying identity pillars, and defining priorities

• Offer Structuring: defining the product line logic, positioning, pricing

• Product Development & Branding: visual identity, product documentation, moodboards

• Pre-launch Preparation: roadmap, marketing projections, e-commerce planning

Solutions Delivered

Building Djong required a careful balance between creative freedom and structure. Every decision was co-constructed with the founder to preserve authenticity while ensuring the brand could grow with clarity and direction.

Solutions addressed concrete needs uncovered during the framing phase, each one offering a tool, a method or a structure to move forward confidently.

• Clarified brand vision and established a solid brand identity

• Differentiated product line designed through targeted benchmarking

• Strategic selection of materials and sourcing channels

• Pricing strategy modeled with custom calculation tools

• Standardized product sheets and decision-making templates

• Creation of moodboards and visual identity assets

• Document system structured to centralize information and support future operations

Results

This mission provided a solid strategic foundation and equipped the founder with the tools and clarity needed to confidently lead the brand forward.

• Clear brand vision and actionable positioning

• Structured product range with defined quality criteria and sample product sheets

• Identified and activated sourcing options

• Custom pricing models accounting for margins, variable costs, and profitability

• Visual and creative assets ready for brand communication

• Documented framework to support follow-up and ongoing development

A vision means nothing without a strategy to carry it.